Overview
Constant Contact is a digital marketing platform used to create, manage, and track email campaigns and other online communications. It helps departments and organizations engage their audiences, promote events, and share important updates through professional marketing tools.
Key Features
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Email Campaign Management: Design and send professional email communications using customizable templates.
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Contact List Management: Organize, segment, and maintain contact lists for targeted outreach.
- Marketing Automation: Schedule and automate email series, reminders, and follow-up messages.
- Event Promotion Tools: Support event invitations, registrations, and reminders.
- Reporting & Analytics: Track open rates, click-through rates, and engagement metrics to measure campaign effectiveness.
Benefits
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Improved Communication: Helps departments reach students, alumni, and stakeholders with timely, professional messages.
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Audience Engagement: Supports targeted messaging to specific groups for more effective outreach.
- Time Efficiency: Automation tools reduce manual effort in campaign management.
- Data-Driven Decisions: Provides performance insights to refine marketing strategies.
- Brand Consistency: Enables use of branded templates and designs for consistent messaging.
Available to
Constant Contact is available to authorized departments and staff responsible for marketing, communications, and event outreach. Access is granted based on institutional role and communication needs.
Cost
Use of Constant Contact may involve departmental subscription costs. Institutional support and licensing options may be available for eligible* units.
*Questions regarding access or eligibility, please contact the ITS Service Desk*